Making News

93.7 The Ticket, Peter Ferguson BHS, LLC., Derrick Pearson, Love Prints, and The Annual Rev. Dr. Martin Luther King, Jr. Rally have collaborated to announce the "Love Is" project. This project aims to identify, uplift goodness, and initiate and drive Love in its full process.

Through the LOVE IS project, we are leaning into social awareness, civic engagement, social justice, and leadership by asking people to complete the prompt, "LOVE IS…". This project is open to anyone from anywhere across the globe, ranging from the ages of 1 to 100.

The timeless project kicked off Sunday, April 21st, 2024, on the 93.7 The Ticket "Bigger Than the Score" show. It is a testament to the power of "LOVE" that can positively change communities. Scholars and adults, as critical investors, are leading the way, recognizing and championing the transformative power of Love.

 The first step is to submit your 'Love Is' statement through one of the following ways:

- Social media and tag @93.7TheTicket 

- Visit 937theticket.com, peterfergusonbhs.com or mlkyouthrally.com

- Complete a Love Is' postcard available at 1040 "O" Street Ticket Studio

Regularly 93.7 The Ticket 'Bigger Than the Score" will profile Love Is statements, actions, and individuals. This project will also feature a monthly Love Is scholar profile on "Bigger Than the Score" with Peter Ferguson.

If you want to learn more about how you can support the LOVE IS project, contact 93.7 The Ticket or peterfergusonbhs.com.

93.7 The Ticket and Peter Ferguson BHS, LLC. Launch ‘Love Is’ Initiative

April 18, 2023 · 3 min read

Ferguson is inaugural recipient of Diversity Community Impact award

by University Communication and Marketing

The University of Nebraska–Lincoln recently honored six individuals and one student organization during its annual Nebraska Diversity, Equity and Inclusion awards.

Organized by the Office of Diversity and Inclusion, the honors recognize individuals and groups who actively advance diversity, equity and inclusion in transformative and sustainable ways on campus and in the community.

The University Communication and Marketing team reached out to the honorees to learn more about what drives them to help build a more inclusive community on campus and in the broader community. The series continues with Peter Ferguson, coordinator of culture, inclusion and scholar development for Lincoln Public Schools. Ferguson received the university’s inaugural Diversity Community Impact award.

For more than 20 years, Ferguson has helped coordinate and lead Lincoln’s annual Rev. Dr. Martin Luther King Jr. Youth Rally and March. The event promotes King’s life and dreams through positive youth action.

Ferguson also participates in and supports university programming; counsels youth affected by the juvenile justice system; locates resources for homeless students; and develops structures that support the development and success of local youth.

What does receiving the Diversity Community Impact Award mean to you?

Being a recipient is humbling and an honor to be recognized by other individuals and groups who actively advance diversity, equity, and inclusion in transformative and sustainable ways. As a recipient, it is an affirmation but also an opportunity to show that same respect, value, and love for others who are co-conspirators ensuring the “equity” gap is eliminated for those of us too often underrepresented.

What do you hope to accomplish in your lifetime?

In my lifetime, I hope as many are doing the work; we honor the responsibility of leaving things better than we found them. This recognition does not honor perfection, but we can contribute and be the catalyst, advocate, and ally for someone to achieve more than (I) they can do in their lifetime. I’ve set out daily to align my life mission with the late Maya Angelou, “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style.”

What or who inspires you?

I’m empowered by those that rest in power, like my parents, Mr. Howard and Mrs. Alida Ferguson. It’s the continued investment and support of my daughter and wife.

What inspires me is the respect, value, and love received from underrepresented colleagues, scholars, and community members, in space elevating our voice and presence in a space not traditionally reserved for us.

What is your advice to others looking to make an impact?

My advice to others is to identify, invest, honor, and value your purpose Equity, civility, justice, and kindness are not optional…you matter. When in doubt, reflect on the words of author Zora Neale Hurston.

“So at times, I feel discriminated against, but it does not make me angry It merely astonishes me. How can any deny themselves the pleasure of my company it’s beyond me.”

Learn more about the awards and honorees in Nebraska Today.

Diversity and inclusion engagement with Hastings College women’s volleyball and basketball teams.

'A great beginning': Doane surprises Belmont students featured in film with scholarship

July 20th Camp for A Cause coverage. KLKN Channel 8 Lincoln, Nebraska.

Watch Now: A change in plans doesn't stop MLK Youth Rally students from delivering powerful message

Colorado Uplift Podcast | April 2021

Editor's pick

Cindy Lange-Kubick: Pete Ferguson holding his mother in his hands, memories in the face of Alzheimer's

Ferguson and TRACKS Scholars at April 29th Documentary Premiere

Ferguson and TRACKS Scholars at April 29th Documentary Premiere

The brilliance of the Belmont TRACKS Scholars shines on the big screen

May 2nd article by Cindy Lange-Kubikc Lincoln Journal Star Columnist about the premiere of the documentary a profile of the TRACKS Empowerment scholars program Ferguson developed 15 years ago.

Lincoln Journal Star Article

We Will Not Be Silent Library Media Services Documentary

Photo Credit Kenneth Ferriera, Journal Star

Limitations of a pandemic did not deter MLK Jr. Youth Rally participants who want to use their voices for change

Girls learn on- and off-court skills at basketball camp

Ferguson facilitates respect, inclusion forum pushing campus diversity conversations